We utilize a 5-step plan to be sure we are meeting your marketing needs!

Bess (2).png

The first step of our Standard Marketing Plan is identifying where your business currently stands, so we take time to get to know you.

  • Audit of your website for content, user experience, navigation, and SEO

  • Audit of your current social media accounts - platform, content, engagement, consistency, and timing

  • Identification and comparison of competitors, like-companies, and leaders in your industry


Bess (3).png

The next step is to discuss your goals and what exactly you are trying to accomplish through your marketing. We then use this to develop a specific Marketing Plan of Action.

  • Specific business and marketing goals identified

  • Website and social media recommendations

  • KPI’s, benchmarks, and ROI measurements determined

  • Editorial calendar created to guide the process


Bess (4).png

Now’s the fun part - it’s time to create some content! Some of the content creation does require additional costs, such as photographer costs, etc.

  • Photo Shoot - High quality photos featuring owners, staff, facilities, products, and events

  • Video Shoot - Professionally shot and edited video used to tell your story and provide customer testimonials

  • Content Creation - Professionally designed graphics, edited photos, video clips, audio clips

  • Brand Guide Creation (If needed) - Colors, tone, font, slogans, etc. defined to guide overall look of content


Bess (5).png

And now we launch your new marketing strategy!

  • Daily Postings - professional, engaging content posted to to pre-determined social networks that align with your audience, business goals, promos, and events

  • Social Media Campaigns - Short-term campaigns developed for specific promotions, deals, or events

  • Paid Strategy - Social media ads created to reach your target audience determined by specific demographics including gender, age, location, interest, household income, and more


Bess (6).png

And finally we measure and report exactly how your new marketing strategy is working.

Monthly Report - you receive a written copy of social media and website analytics as well as any KPI’s or benchmarks pre-determined to track our progress and your return on investment

Monthly Meeting - We also sit down and meet with you monthly for brainstorming, goal setting, and maintenance of strategy to assure your marketing staying on goals and remaining current with company happenings