We utilize a 5-step plan to be sure we are meeting your marketing needs!
The first step of our Standard Marketing Plan is identifying where your business currently stands, so we take time to get to know you.
Audit of your website for content, user experience, navigation, and SEO
Audit of your current social media accounts - platform, content, engagement, consistency, and timing
Identification and comparison of competitors, like-companies, and leaders in your industry
The next step is to discuss your goals and what exactly you are trying to accomplish through your marketing. We then use this to develop a specific Marketing Plan of Action.
Specific business and marketing goals identified
Website and social media recommendations
KPI’s, benchmarks, and ROI measurements determined
Editorial calendar created to guide the process
Now’s the fun part - it’s time to create some content! Some of the content creation does require additional costs, such as photographer costs, etc.
Photo Shoot - High quality photos featuring owners, staff, facilities, products, and events
Video Shoot - Professionally shot and edited video used to tell your story and provide customer testimonials
Content Creation - Professionally designed graphics, edited photos, video clips, audio clips
Brand Guide Creation (If needed) - Colors, tone, font, slogans, etc. defined to guide overall look of content
And now we launch your new marketing strategy!
Daily Postings - professional, engaging content posted to to pre-determined social networks that align with your audience, business goals, promos, and events
Social Media Campaigns - Short-term campaigns developed for specific promotions, deals, or events
Paid Strategy - Social media ads created to reach your target audience determined by specific demographics including gender, age, location, interest, household income, and more
And finally we measure and report exactly how your new marketing strategy is working.
Monthly Report - you receive a written copy of social media and website analytics as well as any KPI’s or benchmarks pre-determined to track our progress and your return on investment
Monthly Meeting - We also sit down and meet with you monthly for brainstorming, goal setting, and maintenance of strategy to assure your marketing staying on goals and remaining current with company happenings